Description
Inspired by Astana. Voiced by inDrive.
What happens when a ride becomes a stage, and a city becomes a poem?
For Voiced by inDrive, we invited five young Kazakh poets to reinterpret Astana through their own words. Instead of talking about the city, we let the city speak through the people inspired by it.
By turning poetry into audio and bringing it into one of the most intimate everyday spaces — the ride — we transformed branded cars into moving cultural spaces, where passengers could experience Astana while listening to poems born from its streets, rhythm and atmosphere.
The project later expanded beyond the ride, with the collection released across major streaming platforms, giving these voices a life far beyond the campaign itself.
Watch the full case study to see how culture became the media, and how a brand became a platform for new voices.
This professional campaign titled 'Voiced by inDrive' was published in Kazakhstan in July, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Audio, Digital, and Integrated media campaign is related to the Transport industry and contains 1 media asset. It was submitted 40 minutes ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Impact Marketing Lead - Dana Gabbas
Producer - Anna Bodrova
Head of Brand Strategy - Mikhail Dobrov
Media Manager Africa & Kazakhstan - Anar Yussupova
PR Manager CIS - Aida Naizabekova
Digital Media Lead APAC&EMEA - Anastasia Barbashova
Content Marketing Manager CIS - Temirlan Yermekov
inlab team:
Director of inlab - Mikhail Naliukhin
Creative Team Lead EMEA - Eugene Gavrilchenko
Marketing Communications Manager - Assel Nurkabayeva
Sr. Marketing Communications Manager - Altan Baishev
Marketing Communication Team Lead - Maria Lebetskaya
Production Lead - Lana Lee
Producer - Xeniya Andreyenko
Sr. Designer - Evgeniy Gurenko
Sr. Digital Producer: Ekaterina Androsova
