Description
BetMGM Launches New Brand Platform “The Real Deal” New campaign showcases 50 years of Las Vegas entertainment heritage, reinforcing BetMGM's credentials as the only online casino backed by five decades of iconic casino experience
BetMGM today launches its new brand platform, "The Real Deal", a major integrated campaign created by RCP designed to highlight the brand's unique position as the only online casino backed by 50 years of Las Vegas history.
As part of BetMGMs continued investment in the UK market it will roll out across TV, online video, social and digital channels, radio and out-of-home advertising throughout the UK, it celebrates BetMGM's entertainment pedigree and casino expertise, bringing its Las Vegas heritage to life for online casino players.
At the heart of the campaign is a hero film that takes viewers on a journey through five decades of Las Vegas history. Through a series of visual transformations, the film showcases MGM’s continued presence in the iconic entertainment capital and was brought to life by award winning director Dominic O’riordan.
"The Real Deal" positions BetMGM as a confident and trusted casino brand, grounded in decades of expertise and experience. The campaign reinforces the message that while many online casinos have entered the market in recent years, BetMGM's foundations are built on a rich legacy of delivering premium casino entertainment.
Dean Leyland, Marketing Director UK ‘’ We are incredibly proud to launch our new brand platform, 'The Real Deal'! This campaign is a vibrant celebration of our roots, bringing 50 years of iconic Las Vegas entertainment heritage directly to our UK players. As the only online casino backed by five decades of experience on the legendary Strip, we are thrilled to showcase our history and provide an authentic, premium casino that is truly the real deal."
Dan Jacobs, CCO of RCP said “Our objective right from the start was to land BetMGM’s authority with craft and authenticity. And it’s a triumph. Only possible because everyone (our formidable clients, AllThings Creative Studio on production, 1920 on VFX and Coffee and TV on grade), genuinely gave everything; jetlag, long days and longer nights to tell the story and create a brand platform that will last us years. An absolute pleasure to be part of and we’re incredibly excited for what comes next."
This professional campaign titled 'The Real Deal' was published in United States in July, 2026. It was created for the brand: BetMGM, by ad agency: RCP. This Film, Integrated, and OOH Outdoor media campaign is related to the Gambling industry and contains 3 media assets. It was submitted 16 minutes ago.
Credits
Brand: BetMGM
Marketing Director: Dean Leyland
Brand Director: Dan Towse
Brand Manager: Matt Bramley
Brand Executive: Dan Butler
Marketing Consultant: Jono Lloyd
Lead Graphic Designer: Rachel Fenech
Lead Motion Artist: Jake Spiteri
Creative Team Manager: Eloisa Astudillo
Creative Agency: RCP
Chief Creative Officer: Dan Jacobs
Creative Director: Michael Plumridge
Senior Copywriter: James Mccomb
Designer: Joe Glenister
Chief Strategy Officer: Dom Roe
Senior Account Director: Harriet Giles
Senior Integrated Producer: Anni Dawson
Production: All Things Creative Studio
Director: Dominic O'Riordan
Head of Production: Lisa Dawson
Executive Producer: Alex Kemp
Producer: Bea Perez
Production Manager: Lily Doswell
Production Manager: Chloe Fernandes
Production Assistant: Larah Foster
Key Crew
1st AD: Chris Malin
DOP: Joe Douglas
DIT: James Lewis
Motion Control Op: Tomi Keeling
Gaffer: Steve Finberg
Production Designer: Bobby Nicholls
Movement Coordinator: Mikey Boats
Location Manager: Luke Williams
Location Manager: Darren Pratt
HMU HOD: Natasha Lawes
Stylist: Catherine Ladd
Las Vegas Crew
Producer: Chuck Akin
DOP: Ryan Galvan
Edit: Stitch
Editor: Jack Singer
Assistant Editor: Laura Zvaríková
Edit Producer: Alice Clarke
VP Support: Lexhag Alexis Haggar
VP Studio: Garden Studio
VP Supervisor: Sam Kemp
Head of Client and Production Services: Steve Whitehead
Audio: Sine Audio Post Production
Sound Design & Mix: Frankie Beirne
Sound Producer: Aishah Amodu
Post House: 1920
VFX Shoot Supervisor: Bradley Cocksedge
2D VFX Supervisor: Bradley Cocksedge
2D VFX Artist: Matilda Craig, Lucas Warren, Ragesh Lad, Stalin Balan
3D Artist: Ashwin Mahajan
DMP Artist: Adam Leary
VFX Producer: Belle Mcleary, Charley Rowland
VFX Production Coordinator: Brooke Mowat
Colour: Coffee & TV
Colorist: Kat Tallis, Simona Cristea
Photography/OOH/Digital Rollout
Producer: Beatriz Perez Torrejon
Production Manager: Lily Doswell
Senior Integrated Producer: Anni Dawson
Post-Producer: Sarah Cattell
Project Manager: Gemma Day
Photographer: HANINA
Photographer Agents: Steffy and Anita, A&R Creative
Photographer Senior Producer: Eliot Brittain
1st AC: Kieran Coyne
Master Retouching: Phil Bedford, Stanley's Post
Additional Retouching: Ian Massive Face
Lead Designer: Joe Glenister
Artworking (OOH): Rosa Murphy, James Cameron
Artworking (Digital): Joe Harper
UX Developer: Davis Vilums
Music Supervision: Resister
Music Supervisor: Thomas Cottrell, Isobel Clark
Media Agency: OMD
