Description
The numbers of violence against women increase every year in the country. However, the reporting of such crimes is inversely proportional for different reasons: fear, shame, as well as lack of information and access to official support channels.
With this in mind, the Fala Mulher Association and SBT do Bem launched the "Voice of Silence" project.
Created by We, the initiative brings the concept "When a woman suffers in silence, someone else speaks for her". Throughout the campaign, the idea is to show that reporting is the best way to give victims back control of the narrative and end the cycle of violence.
This professional campaign titled 'Voice of Silence' was published in Brazil in October, 2023. It was created for the brands: Fala Mulher Association and SBT, by ad agency: Agência WE. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Client/Brand:Associação Fala Mulher e SBT do Bem
Advertising Agency: We
Creative VP: Armando Araújo
Creative Director: Thiago Gueler
Associate Creative Director: Paulo Almeida PA and Otávio Mastrogiusepe
Art Direction: Jones Stecca and Paulo Almeida PA
Copywriter: Paula Capobianco, Otávio Mastrogiusepe and Armando Araújo
Production Company: Santeria
Director: Rafael Damy e Nicoly Cruvinel
Photographer: Marcos Lopes
Audio Company: Quiet City Music + Sound
