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Rede TV! Fala Mulher Association

“2breakthesilence”

Agency: WE

Description

A woman is assaulted every two minutes in Brazil, according to the Fórum Brasileiro de Segurança Pública (Brazilian Public Safety Forum), or FBSP. To stimulate the movement to Combat Violence Against Women, the Fala Mulher Association and a RedeTV! joined forces on an audacious project: every 2 minutes, to interrupt broadcast transmission with the image of a woman being assaulted. More than just a campaign, “2breakthesilence” is a visceral portrait of this reality, personifying the coldness of these alarming statistics and incentivizing reports of the assaults via the “Lei Maria da Penha” (Federal Law for the Prevention of Domestic and Family Violence Against Women).

This NSFW professional campaign titled '“2breakthesilence”' was published in Brazil in April, 2021. It was created for the brands: Fala Mulher Association and Rede TV!, by ad agency: WE. This Film medium campaign is related to the Media and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago by Chief Executivo Officer: Edgard Soares Filho of Santería.

Credits

Advertising Agency: We, São Paulo, Brazil
Film Production Company: Santeria
Direction: Marcos Lopes, Rafa Damy
Audio Production Company: CANJA Audio Culture
Pos Production Company: Clan VFX

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