Description
Project
MUG Café is a Kuwaiti café that serves specialty coffee
It is known by the logo of the red star.
It has many branches in Kuwait and this is its first branch outside Kuwait in Saudi Arabia.
Challenge
The challenge I have as a Marketing&Creative Director.
To display the café’s identity in a professional and distinctive way that reflects the café’s identity and focusing on some important points.
1- Decor.
2- Team spirit and happiness among employees.
3- Atmosphere.
4- Packaging & Identity.
5- Customers with diversity and target audience.
6- Our special products.
7- drive-thru.
8- How make coffee.
This professional campaign titled 'OPENING MUG CAFE' was published in Egypt, Kuwait, and Saudi Arabia in April, 2021. It was created for the brand: Mug Coffee & Roastery, by ad agency: Jupiter&Mars. This Digital, Direct, and Film media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 7 media assets. It was submitted over 1 year ago by Marketing & Creative Director: Ahmed Emad Ali of Jupiter&Mars.
Credits
Advertising Agency: Jupiter&Mars, Cairo, Egypt
Marketing & Creative Director: Ahmed Emad Ali
Videographer: Mohamed Shaban
Videographer Assistant: Muath Badr
Art Director: Abdullah Alakraa
