ADVERTISING

Unwritten Stories

Agency: Asiatic Marketing Communications Limited

Description

24% of Bangladesh’s population cannot read or write
Amongst them the storytellers share stories orally
These stories are rooted into our culture,
But it can all be lost when their tellers pass away.
Since no one publishes their stories.
On the other hand, many educated authors steal and appropriate their stories.
They receive no credit, no renumeration, no recognition.

Bidyando Publication wanted to break this tradition
with Unwritten stories,
A platform to turn storytellers who can’t write into published authors.
Stories were collected from every corner of the country
by a team of writers and volunteers.
Stories were then selected and compiled
Books were designed, published and launched
at the largest book fair in the country.

Within the first 2 days, books were out of stock.
Half of the money generated from sales
continues to be given as royalties.
And the other half goes to charity.
This is how stories were allowed to live and a culture was preserved.

This professional campaign titled 'Unwritten Stories' was published in Bangladesh in February, 2023. It was created by ad agency: Asiatic Marketing Communications Limited. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Asiatic MCL Creative Team

ADVERTISING

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