My Lady - Your Fans Are Standing by You
Menstruation is an important aspect of every woman's life. The process sometimes feels like a limitation for women, causing physical discomfort or limiting women's physical or mental abilities. However, with proper support and resources, many women are able to manage their menstruation and continue to excel in their daily or professional activities.
As an attempt to increase public awareness about the importance of menstrual hygiene, My Lady, a sanitary pads brand owned by Zarinseloloz, published a digital video campaign entitled “Your fans are standing by you” on World Menstrual Hygiene Day. The video features Elnaz Kompani, a professional track and field athlete from Iran, who encourages women not to let menstruation be a reason to stop being active.
Though the “Your fans are standing by you” was designed for the brand activation of My Lady Sanitary Pads, it pursued CSR objectives as well. In many parts of Iran, menstruation is still considered a taboo subject. Women are often made to feel ashamed and embarrassed about their periods, and many are forced to hide their menstrual cycles from others. This can lead to a lack of education about menstruation, as well as a lack of access to proper menstrual hygiene products. “Your fans are standing by you” was an avant-garde campaign in that it broke down the taboo and started talking openly about the issue.
The campaign was crafted and published by Badkoobeh Creative Communication Solutions in 2020.
This professional campaign titled 'Your Fans Are Standing by You ' was published in Iran in May, 2020. It was created for the brand: My Lady, by ad agency: Badkoobeh. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted 4 months ago.
Advertising Agency: Badkoobeh Creative Communication Solutions, Tehran, Iran
Chief Digital Officer: Mohsen Rahgozar
Director of Production Department: Sina Sharbafi
Producers: Sina Sharbafi and Hassan (Babak) Badkoobeh
Creative Director: Mostafa Moradi
Production Manager: Salar Saeedi
Production Designer: Farzin Kashefi
Copywriter: Raoof Dashti
Account Director: Asal Bozorgi
Account Manager: Marieh Sadeghi Nikpey
Digital Project Manager: Mahnegar Khoshdaman
Director: Shahou Khoangar
Assistant Director/F.A.D.: Mehdi Ebrahimi
Strategist: Adeleh Khanzadi
CGI Compositor: Sahar Manouchehry
D.O.P.: Shaho Khoangar
Editor: Farboud Tavasoli
Colorist: Farboud Tavasoli
Set Design: Farzin Kashefi
Costume Designer: Farzin Kashefi
Sound Designer: Peyman Vahedi
Actor: Elnaz Kompani