With the extension of the covid-19 pandemic in Brazil, people begin to care less about the prevention measures. As the use of masks was still mandatory, many started to wear it carelessly and in unsafe ways. So the campaign reminded that a mask used incorrectly is neither fashion nor protection.
This professional campaign titled 'Unfashioned Masks' was published in Brazil in June, 2021. It was created for the brand: Faissal Photography, . This Print medium campaign is related to the Professional Services and Public Interest, NGO industries and contains 3 media assets. It was submitted over 1 year ago by Copywriter: Alexandre Oliveira of Faissal Photography.
Art Director: Felipe Latgé
Copywriter: Alexandre Oliveira
Photographer: Rogerio Faissal