Durga Puja – the October Fest of Eastern India, is not only the biggest festival, but something Bengalis plan their year around. And a pen plays an indispensable part in it. Be it assigning Bhog coupons, making the list of shopping essentials for rituals, or doing the rounds for donations – one just can't do without a pen. Celebrating this and so much more, here is a campaign showing the festive madness through fun doodles that illustrate the role of a pen in major Puja moments.
This professional campaign titled 'Puja moments' was published in India in October, 2021. It was created for the brand: Linc Pen & Plastics, by ad agency: Monkey Wrench Communications. This Print medium campaign is related to the Office Equipment and Personal Accessories industries and contains 4 media assets. It was submitted over 1 year ago by Dey: Sudip of Monkey Wrench.
Advertising Agency: Monkey Wrench Communications, Kolkata, India
Creative Director: Tamal Talukdar
Art Director: Koushik Jana
Illustrator: Koushik Jana
Copywriter: Ishita Chakraborty
Client Servicing Director: Kusumanjan Banerjee
Client Servicing: Anirban Banerjee