UNBLOCKED
Agency: Dentsu Creative
Description
School dropouts are at odds with school and institutions. Our challenge: how do we send them a message from the government to get them out of their homes and back into the classroom?
We modified the ending of the hit French comedy series "Blocked" with which school dropouts identify. This series tells the story of two unemployed young people stuck in their couch from the first to the last episode.
In this new episode "Unblocked", we unblocked with the star of the series, the sofa of the series to place it in settings representing vocational training. The hero gave voice to former school dropouts who found their way through The 16-18 Class.
This professional campaign titled 'UNBLOCKED' was published in France in April, 2023. It was created by ad agency: Dentsu Creative. This campaign is related to the Education and Public Utility industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Advertising Agency : Dentsu Creative, Paris, France
CEO : Cécile Bitoun
Creative Director : Allan Huon
Creative Director : Damien Lebreuilly
Art Director: Benoit Deldique
Copywriter: Sacha Baroukh
