Description
What if the best proof of trust wasn't a claim — but a name?
We found a real inDrive.City to City user whose name is Kazakhstan. And with his permission, we turned that coincidence into a campaign built on a single line that worked literally and symbolically at once:
Kazakhstan trusts inDrive.
No fake endorsements. No loud product claims. Just a real person, a real user, and a name that made the whole country stop and look twice.
The idea was rooted in something inDrive already stands for — finding a fair, smart way forward where others would simply follow the usual route.
The wordplay gave the brand a simple, memorable way to show off its trust and relevance in the market. It felt local, human, playful and unmistakably inDrive: finding a fair, smart way forward where others would simply follow the usual route.
And people noticed — watch the results in the case video.
This professional campaign titled 'Trusted by Kazakhstan' was published in Kazakhstan in June, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360°, Digital, and OOH Outdoor media campaign is related to the Transport industry and contains 1 media asset. It was submitted 1 day ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Marketing Manager Intercity KZ - Kalamkas Seipoldayeva
Marketing Lead KZ - Aliaksei Pontus
Marketing Director EMEA & APAC - Anna Migal
Senior Head of Brand Strategy - Mikhail Dobrov
Media team - Anar Yussupova, Farukh Sydykov
PR manager - Aida Naizabekova
Content marketing manager - Temirlan Yermekov
Influencer Marketing Manager - Tomiris Kopbayeva
inlab team:
Creative Team Leader EMEA - Eugene Gavrilchenko
Senior Creator - Olga Travina
Creator - Dauren Shubayev
Copywriter - Nurdariga Baitukova
Senior Designer - Evgeniy Gurenko
Senior Marketing Communications Manager - Altan Baishev
