Description
Breast cancer remains one of the leading causes of death among women. In Nigeria, awareness and early detection continue to be major challenges, largely due to fear and the lack of regular check-ups.
Women naturally check on the things and people they treasure, from their children to their partners and prized possessions, but often forget to do the same for an equally treasured part of their bodies: their breasts. Building on this simple truth, we created a powerful reminder.
Using an object women are likely to touch daily and connecting it to the brand, we set up a symbolic reminder of what they should be checking regularly. Through simple yet impactful copy, we tied the concept together, spotlighting the importance of routine breast self-examinations to help women protect an essential part of themselves.
This professional campaign titled 'Treasure It? Check It (Breast Cancer Awareness Day)' was published in Nigeria in October, 2025. It was created for the brand: Three Crowns Milk, by ad agency: Noah's Ark Creative. This Print medium campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 1 day ago.
Credits
Advertising Agency: Noah's Ark, Nigeria
Chief Creative Officer: Lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Director: Maurice Chike Ugwonoh, Gabriel Olonisakin
Business Director: Olajumoke Akinyele
Deputy Business Director: Ololade Odunikan
Art Directors: Ayomide Aluko, Uzo Azuonye, John Ajayi, Chukwuma Ngene, Victor Adepoju, Richard, Obioma
Copywriters: Gbeminiyi Mann, Rahama Sambo, Ayomide Arowobusoye, Prisca Obinna.
Brand Managers: Adeola Akinwunmi, Cassandra Nwadiaro, Tiwa Ogunro
