Description
inlab launches a new campaign for inDrive in Mexico, using the country’s biggest football season as a cultural backdrop to talk about trust, safety and the human side of choosing a ride.
In 2026, Mexico will not just watch football — it will move around it. As streets get busier, transport gets more crowded and people gather far beyond stadiums — in living rooms, patios, bars and neighbourhoods — getting there safely becomes part of the experience. Built on the cultural truth that Mexicans face big moments “en bola” — together, as a group — the campaign positions inDrive as a more human way to move through the chaos: with verified drivers, transparent choice and the passenger’s ability to decide who they ride with.
The creative idea turns inDrive drivers into a lineup ready to step in when Mexico needs them most. In the hero film, drivers warm up like players before a match, preparing for the moment a ride request calls them into the game. Across OOH, DOOH, OLV, TV and digital, the campaign builds one simple message: in a season when Mexico moves together, inDrive helps people move with more trust, more fairness and more control.
Trust in our verified drivers. Trust in your selection.
This professional campaign titled 'Trust in our verified drivers. Trust in your selection.' was published in Mexico in May, 2026. It was created for the brand: inDrive, by ad agency: inlab. This 360° medium campaign is related to the Transport industry and contains 3 media assets. It was submitted about 2 hours ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive:
Senior Brand Director - Mikhail Chernyshev
Senior Head of Brand Strategy - Mikhail Dobrov
Marketing Director LATAM - Sabina Kvardina
Regional Marketing Lead Mexico - Nane Gukasian
Marketing Manager Mexico - Annya Domenech
Media Team Lead LATAM - Aleksei Kazakov
Media Manager Mexico - Melanny Pancorbo
Digital Lead LATAM - Daria Pavlovskaya
Digital Marketing Specialist LATAM - Evelina Faizulina
inlab:
Creative Team Lead LATAM - José Torreblanca
Senior Creator LATAM - Ricardo Obi Pérez
Creator LATAM - Jorge Fernández
Marketing Communications Manager LATAM - Valentina Zubareva
Marketing Communication Team Lead - Maria Lebetskaya
Director of inlab - Mikhail Naliukhin
Production Lead - Lana Lee
Senior Producer - Dmitry Lashkin
Creator LATAM - Karen Rivera
Strategic Planner - Ricardo Castellanos
Senior Designer - Federico Sánchez
Senior Digital Producer - Ekaterina Androsova
Digital Producer - Anna Kochkina
Content Manager - Anna Abramova
Designers - Anastasia Zimina, Oleg Peters, Eliana Serrano
Production Company - Malasaña TV
Director - Jorge Malpica
Post-production:
Producers - Sasha Shomodi, Ksenia Kravtsova
Colorist - Vanya Dorogavtsev
Editor - Slava Kosachev
CG - Roman Pogosyan
Sound - Ravshan Kuznetsov
