Description
In Italy, campaigns against gender-based violence still speak to women, even though 91% of violence is committed by men.
That’s why, in November 2025 (the month dedicated to awareness against gender-based violence) ATM, Milan’s public transport authority, chose to shift the point of view and deliver a new message designed to enter the everyday lives of all of us, not just women.
How? By using a network that is already there, close to people, every single day: public transport. Subway station names became messages addressing men and calling on them to be part of the solution.
Because violence against women won’t be ended by talking to women.
It will end starting from the everyday lives of men.
4 headlines
5 subway lines
1 entire month to stop violence
This professional campaign titled 'The right Lines. Stops to stop violence' was published in Italy in November, 2025. It was created for the brands: ATM and ATM - Azienda Trasporti Milanesi, by ad agency: YAM112003. This OOH Outdoor medium campaign is related to the Transport industry and contains 2 media assets. It was submitted 2 days ago.
Credits
Managing Director & Founder: Elena Bianchi
Executive Creative Director: Fabio Pedroni
Creative Director: Giuseppina Iaccarino
Art Director: Ilaria Accornero
Copywriter: Alice Ravetta
Project Leader DE&I: Arianna Talamona
Head of Operations: Francesca Albano
Project Manager: Federica Cagnoni, Federica Sacco
UX/UI Designer: Sabrina Mazzeo
