On many occasions there are indirect witnesses of child abuse but they decide not to take action because they think they may be wrong or minimize the action.
The reality is that the only people who can take action are those outside the problem. However, many times people out of fear or indifference do not denounce child abuse even when they hear about it up close.
We commemorate the international day against child abuse by launching a campaign to raise awareness about the importance of "Don't look the other way" what happens behind those walls scares us all and there is no reason to let it go.
This professional campaign titled 'If the room could talk...' was published in Panama in April, 2022. It was created for the brand: Fundación Relaciones Sanas, by ad agency: Verbo. This Print medium campaign is related to the Health and Public Interest, NGO industries and contains 3 media assets. It was submitted 8 months ago by Creative Director: Gabriel Arosemena of Verbo.
Advertising Agency: Verbo, Panama
Creative Director: Gabriel Arosemena
Art Director: Alberto Weand
Account Executive: Stephany Lowndes
Client: Maria Daniela Pérez