TV A Crítica

Toxic Relationships

Agency: Mene & Portella

Some relationships are toxic. Stop smoking.


Campaign that shows the harm of cigarrets.

Nearing Valentine's month in Brasil, we raise awareness to toxic relationships, with an analogy between smokers and cigarettes. A relationship that can be pleasant at first, but has many harmful effects. The proposal is meant to make us reflect about the dangers of these relationships, which can both lead to death.

This professional campaign titled 'Toxic Relationships ' was published in Brazil in May, 2022. It was created for the brand: TV A Crítica, by ad agency: Mene & Portella. This Content and Print media campaign is related to the Health, Media, and Tobacco industries and contains 1 media asset. It was submitted 7 months ago by Copywriter Senior: Camila Lopes of Mene & Portella .


Advertising Agency (School): Mene&Portella, Amazonas, Brazil
Client: TV A Crítica, Amazonas, Brazil
Copywriter: Camila Lopes
Art Director: Gabriel Pivoto
Creative Director: Beto Coelho


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