To convey the idea of urgency and show that we are in a race against time, we chose the chronometer as a graphic representation element. To represent the daily life of a man who needs to take care of himself, we chose simple situations with a strong emotional appeal.
This professional campaign titled 'Don't let the time run out too soon' was published in Brazil in November, 2022. It was created for the brand: TV A Crítica, by ad agency: Mene & Portella. This 360°, Film, and Print media campaign is related to the Public Utility industry and contains 4 media assets. It was submitted 11 months ago.
Advertising Agency: Mene & Portella, Amazonas, Brazil
Client: TV A Crítica, Amazonas, Brazil
Copywriter: Emerson Braga
Art Director: Matheus Santos
Creative Director: Beto Coelho
Revision: Luana Silva