TV A Crítica

Don't let the time run out too soon

Agency: Mene & Portella


To convey the idea of ​​urgency and show that we are in a race against time, we chose the chronometer as a graphic representation element. To represent the daily life of a man who needs to take care of himself, we chose simple situations with a strong emotional appeal.

This professional campaign titled 'Don't let the time run out too soon' was published in Brazil in November, 2022. It was created for the brand: TV A Crítica, by ad agency: Mene & Portella. This 360°, Film, and Print media campaign is related to the Public Utility industry and contains 4 media assets. It was submitted 11 months ago.


Advertising Agency: Mene & Portella, Amazonas, Brazil
Client: TV A Crítica, Amazonas, Brazil
Copywriter: Emerson Braga
Art Director: Matheus Santos
Creative Director: Beto Coelho
Revision: Luana Silva

Abdul Latif Jam...


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