Today, Italy is going through an unprecedented demographic crisis.
But it is in 2050 that the country reaches a point of no return:
Adamo, the last child of Italy, is born.
Coming after months without new births, this already rare event is destined never to be repeated.
Three years later, hospital maternity wards, kindergartens and nursery schools are now empty, abandoned.
Adamo's parents are torn between happiness and joy at sharing their lives with the little one and worrying about the future that awaits him. After all, what kind of childhood can a child have without playmates or deskmates? And what future can a country have without children?
How did we get here?
How could we have underestimated the demographic crisis for decades and not implemented concrete measures to support new parents?
This is a story that belongs to the future, but which speaks of the present of Italy. A future that sociologists, demographers have predicted, but that we can change today, if the public system, private companies and institutions decide to act.
Visit adamo2050.com and find out what we can do together.
This professional campaign titled 'ADAMO 2050' was published in Italy in February, 2023. It was created for the brand: Plasmon, by ad agency: Dude. This Film medium campaign is related to the Food and Public Interest, NGO industries and contains 1 media asset. It was submitted 3 months ago by Brooks: Zoe.
Client: Kraft Heinz Company
Managing Director & Vice President Marketing: Konstantinos Delialis
Head of Marketing Italy: Francesco Meschieri
Head of Brand: Sheila Bagattini
Junior Brand Manager: Eleonora Branca
Creative Agency: DUDE
CCO & Partners: Livio Basoli, Lorenzo Picchiotti
Senior Art Director: Andrea Afeltra
Senior Copywriter: Alessia Cassarino
Art Director: Alessandro Borrelli
Copywriter: Cecilia Panisi
Strategy Director: Marco Mammino
Strategic Planner: Grazia Zucchiatti
Client Director: Elena Panza
Account Director: Giulia Borina
Senior Account Manager: Giorgia Livia Pacchiarini
Integrated Production Director: Matteo Pecorari
Senior Producer: Maria Chiara Muglia
Producer: Ramona Linzola
Producer: Michele Pasini
Production Manager: Comlan Ahianvi
Junior Production Coordinator: Francesca Di Donna
Editor: Federica Ruggeri
Post-Production Supervisor: Seba Morando
Post Producer: Miriam Ottina
Junior Post Producer: Silvia Brignoli
Motion Graphic Designer: Gabriele Frigimelica
Head of Events and Special Projects: Laura Boy
Event Manager Assistant: Martina Augelli
Event Manager Assistant: Sofia Buzzini
Digital PR Manager: Vittoria Caron
International PR Manager: Zoe Brooks
Director: Beppe Tufarulo
DOP: Johan Florez
Set Designer: Marco Fernando Monti
Sound Engineer: Massimiliano Santillo
Colorist: Claudio Beltrami
Soundtrack: Massimo Martellotta
Sound Design & Mix: Tommaso Barbaro
Sound Editor: Luca Canzano
Post-Production Audio: Fullcode
PR Agency: Community, part of Excellera Advisory Group
Media Agency: Dentsu
Client Partner: Renata Cozzi
Client Leader: Laura Enriquez
Client Consultant: Francesco Ferla Lodigliani
Partner: Andrea Tridente
Leader: Silvia Calà
Consultant: Angela Zago
Junior Consultant: Giorgia Kirschner
Brand Experience Director: Silvia Garagnani
Client Director: Barbara Damonte
Client Executive: Mattia Fundarò
Senior Influencer Marketing Manager: Maricla Cuomo
Influencer Marketing Specialist: Federica Facchini
Technical Project manager: Francesco Ceron
Technical Project manager: Marta Francioso
SEO Manager: Francesca Redaelli
SEO Consultant: Leonardo Cristiano
SEO Consultant: Antonino Spanò