Stone cold

Agency: Cossette

Our lobster won't leave you stone cold.


To kick off its summer initiative, Metro grocers hung lobster bibs on iconic Quebec statues to show how even they can’t wait for the local lobster season to get cracking.

This professional campaign titled 'Stone cold' was published in Canada in June, 2022. It was created for the brand: Metro, by ad agency: Cossette. This Digital, Outdoor, and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted 7 months ago.


Ad agency: Cossette
Vice-President, Creative Advertising: Anne-Claude Chénier
Creative Director: Geneviève Duquette
Associate Creative Director: Philippe Brassard
Art Director: Marc-Antoine Vallée
Copywriter: Raphaël Côté, Olivier Fortin, Philippe Brassard
Director, Business Lead: Olivier Charbonneau
Project Manager: Rosalie St-Cyr, Élyane Jourdenais-Lemaire
Photography: Philippe Richelet, Béatrice Ouimet
Production: Julie Beaudoin, Septième
Bibs: Anthony Simoneau, John Bigsby


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