To each his own service

Agency: TBWA\Paris


McDonald's services follow us everywhere, all the time. A bit like that little music you heard this morning that sticks in your head.

This little music, precisely, is "Can't Stop the Feeling" by Justin Timberlake, performed by all McDonald's customers and team members who bring this film to life. A piece that spreads over the meetings and shows us how McDonald's services are linked perfectly to the rhythm of our lives.

Whether you sing well, loudly, out of tune or even while dancing, it doesn't matter, "the feeling" and the good mood don't stop with McDonald's services.

This professional campaign titled 'To each his own service' was published in France in July, 2022. It was created for the brand: McDonald's, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago.


Brand : Xavier Royaux, Anne Lainé, Leila Abdallaoui, Sophie Giry
Accounts : Christophe Neyret, Margaux Wanin, Benjamin Tardif, Maylis Gueye
Planning : Emmanuel Sabbagh
ECD : Benjamin Marchal & Faustin Claverie
AD : Paul Reyrolle
CR : Nicolas Roncerel
Head of creative producer : Maxime Boiron
Creative Producer : Yaelle Cattan
Production : Iconoclast
Director : Vincent Lobelle
Producer : Jean-Pierre Gavini
Post - Production : \Else
Post Producer : Elise Gamboa, Elsa Szylowicz
Sound Production : \Else
Head of Music and Sound : Olivier Lefebvre
DA Music : Ferdinand Huet
Sound Director : Fanny Mithois
Sound Engineer : Alexandre Robieux
Sound Coordination : Mélanie Bourdet


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