For the launch of The Boys Season 3, Prime Video and Herezie present the Human Puzzle experience.
To mark the release of the third season of The Boys, the platform’s bloodiest phenomenon series, Prime Video took over the former department store Tati Barbès on June 27 and 28, 2022 and invited the The Boys fandom to enjoy a unique immersive experience: the Human Puzzle. A one-hour journey in total immersion that plunges the public into the ultra-gore universe of the series, during which fans, content creators and journalists had to reconstitute a real fake body blown up into pieces and spread out in the 4 corners of the place entirely staged for the occasion.
The experience continued in a second room, in the presence of the Accurate Dream experts, specialized in the fabrication of ultra-realistic fake body parts, to offer guests a mold of their own middle finger, in reference to the iconic F*** from The Boys.
The 2 Youtubers Raska & Snaptrox also lent themselves to the game in a video holding all the promises of the series, soon available on the YouTube channel of Prime Video France.
This professional campaign titled 'Human Puzzle' was published in France in July, 2022. It was created for the brand: Amazon Prime, by ad agency: Herezie. This Experiential and Integrated media campaign is related to the TV and Streaming Promos industry and contains 5 media assets. It was submitted over 1 year ago.
Clients: Prime Video France
Alexandre Andresciani : Senior Social Marketing Manager Aline Cantos : Creative Project Lead
Paul Basse : Editorial Manager
Agence de communication : Herezie
CEO : Andrea Stillacci
Account Director : Leslie Hatchwell ECD : Etienne Renaux - Paul Marty ACD : Rodolphe Pinta
CR : Leo Rodriguez AD : Fantin Colange
Account Executive : Agathe Colliard Production : Laureen Rigot
Social Lead : Douglas Antonio
Production company : We love art Telephone Maison
SFX: accurate dream.