Considering the fact that television remains the primary media channel in the regions of Uzbekistan, we decided to launch TikTok-style advertising on TV.
As part of the campaign, we filmed six challenges featuring popular TikTokers and recorded original soundtracks for each video. Everyone had the opportunity to be part of the Pepsi campaign and appear on television by creating their own creative TikTok video with Pepsi's challenges and posting it with the designated hashtag.
The Pepsi Uzbekistan account on TikTok gained 31,000 new followers and over 160,000 likes within a month of the campaign's start, while the hashtag #pepsiuzbekistan received 34.5 million views.
This professional campaign titled 'TikTok on TV' was published in Uzbekistan in December, 2021. It was created for the brand: Pepsico, by ad agency: Synthesis. This Content, Digital, and Integrated media campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted 4 months ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.
Advertising Creative Agency: Synthesis Tashkent
Creative Director: Farrukh Sharipov
CSD: Alina Mirzaeva
Account Manager: Anna Aleksandrovna
Art Director: Tamila Mirzaeva
Designers: Timur Aitov, Kristina Gorobtsova