1 Slurp 1 Blue

Agency: RosadoToledo&


To launch Pepsi Blue, we realized an incredible coincidence, our soda is the same color as one of the most famous and consumed drinks in the world: the Slurp Juice from Fortnite. That’s why we decided to create a unique tournament with a very simple rule so everyone would talk about Pepsi Blue.

This professional campaign titled '1 Slurp 1 Blue' was published in Peru and Puerto Rico in December, 2021. It was created for the brand: Pepsico, by ad agency: RosadoToledo&. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 12 months ago.


Cliente: PepsiCo
Integrated Media and Digital Growth Manager en CBC: Alfredo Armas Liutti
Senior Innovation Manager PepsiCo Guatemala: Lorena Guillioli
Product: Pepsi Blue
Campaign: 1Slurp1Blue
Agency: RosadoToledo&
Owner & CSO: Luis Pedro Toledo
Owner & CCO: Jaime Rosado
Director of Marketing Experience: Cristina Palmer
General Creative Director: Tony Cruz
Creative Director: Diego Lopez
Art Director: Daniela Claudio
Agency Producer: Vanessa Rosales
Audio: Zumba
Countries: Perú, Guatemala, Ecuador, Puerto Rico, El Salvador, Honduras.


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