To launch Pepsi Blue, we realized an incredible coincidence, our soda is the same color as one of the most famous and consumed drinks in the world: the Slurp Juice from Fortnite. That’s why we decided to create a unique tournament with a very simple rule so everyone would talk about Pepsi Blue.
This professional campaign titled '1 Slurp 1 Blue' was published in Peru and Puerto Rico in December, 2021. It was created for the brand: Pepsico, by ad agency: RosadoToledo&. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted 12 months ago.
Integrated Media and Digital Growth Manager en CBC: Alfredo Armas Liutti
Senior Innovation Manager PepsiCo Guatemala: Lorena Guillioli
Product: Pepsi Blue
Owner & CSO: Luis Pedro Toledo
Owner & CCO: Jaime Rosado
Director of Marketing Experience: Cristina Palmer
General Creative Director: Tony Cruz
Creative Director: Diego Lopez
Art Director: Daniela Claudio
Agency Producer: Vanessa Rosales
Countries: Perú, Guatemala, Ecuador, Puerto Rico, El Salvador, Honduras.