To launch the promotional campaign for Pepsi Uzbekistan, we, together with Pepsi ambassador Abbos Sulaimnov, wrote a catchy track in which we explained the promotion's terms and created a minimalist music video.
This approach made the presentation of the promotional campaign more youthful and rhythmic in the style of Pepsi.
This professional campaign titled 'Music Promo' was published in Uzbekistan in May, 2023. It was created for the brand: Pepsico, by ad agency: Synthesis. This Digital, Film, and Integrated media campaign is related to the Food and Soft Drinks industries and contains 2 media assets. It was submitted 4 months ago by Synthesis: Sharipov Farrukh of Synthesis creative lab.
Advertising Creative Agency: Synthesis Tashkent
Creative Director: Farrukh Sharipov
CSD: Alina Mirzaeva
Art Director: Tamila Mirzaeva
Creative Copywriter: Sergey Gorobtsov
Designers: Timur Aitov, Kristina Gorobtsova
Production Company: Abstract/Lunar