Kero Coco is a leader in the market of coconut water. It's made with 100% green coconut, becoming the closest you can get from Coconut water in natura.
However, with the passing years, the Pepsico's love brand was losing share to newcomers and needed urgently repositioning itself. When we've visited its origins we found its most valuable, chocking truth: this product was not made by Pepsico. It's made by nature, and Pepsico entered as a partner to make it possible for the product to reach the big city.
Then we proudly created the #MadeWithNature campaign to highlight this natural partnership.
This professional campaign titled '#MadeWithNature' was published in Brazil in July, 2019. It was created for the brand: Pepsico, by ad agency: InPress Porter Novelli. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 20 days ago by InPress of Porter Novelli .
Agency: In Press Porter Novelli
Creative Chief Director: Alfredo Reikdal
Executive Account Director: Rose Pimentel
Executive Account: Juliana Andrade
Creative Director: Bruno Dellavega e Alexander Lopes
Planning Director:Marcela Geoffroy
PR: Izabella Marconi, Karolina Ramos e Camila de Paula
Art Directors: Marcos Tanaka e Rodrigo Almeida
Copywriter : André Nunes
Planning: Paulo Cavalcante
Copywriter Assistant: Epaminondas Paulino
Planning Assistant: Hermann Goulart
Mídia: Bárbara Marchesin e Bruna Aguiar
Project Manager: Elisa Antunes
Production: Estúdio Pict e Multicase
Client Approval: Felipe Taboada, Allana Silva e Gabriella Frimm