PetSmart Charities

Adopt Royalty

Agency: Maximum Effort


Nonprofit PetSmart Charities partnered with Maximum Effort and PetSmart to shine a light on an important cause: uniting adoptable pets with loving homes to help relieve overcrowded and struggling shelters. Directed by Tom Morris for SixTwentySix, the video stars comedian Dana Carvey who reprises his memorable impersonation of King Charles III. Making the connection between his name and that of the beloved family dog breed – a Cavalier King Charles spaniel – Carvey implores viewers to refrain from buying a dog and instead encourages dog adoption through PetSmart Charities.

This professional campaign titled 'Adopt Royalty' was published in United States in May, 2023. It was created for the brand: PetSmart Charities, by ad agency: Maximum Effort. This Film medium campaign is related to the Pets and Public Interest industries and contains 1 media asset. It was submitted about 1 year ago.


Advertising Agency: Maximum Effort, New York, USA
Production Company: SixTwentySix, Los Angeles, USA
Director: Tom Morris

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