Pepsi Pepsico

World's First AR Zoetrope

Agencies: Traffic Digital The Collective


The zoetrope (Greek for 'Wheel of Life') was an early form of motion picture projector that consisted of a disc containing a set of still objects, that was turned in a circular fashion. As the disc rotates and speeds up, its stationary objects appear to be animated.

It was visual created even before the invention of film.

Fast forward to 2022: we took this age-old innovation and combined it with modern visual technology to bring Pepsi’s fizz and fun to life using the illusion of motion. By applying actual laws of physics, we transformed a 3D-constructed model into a truly optical (not digital) animation. And then, we transported it into the world of augmented reality.

Now users could switch on an Instagram lens and enjoy one of the oldest forms of motion visual with the world's most advanced visual innovation, i.e., AR technology.

This professional campaign titled 'World's First AR Zoetrope' was published in United Arab Emirates in June, 2022. It was created for the brands: Pepsi and Pepsico, by ad agencies: The Collective and Traffic Digital. This Digital and Experiential media campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: Traffic Digital / The Collective, Dubai
Production Company: Traffic Digital
Account Director: Louise Dunne
Sr. Account Manager: Reem Kanaan
Executive Creative Director: Ross Davies
XR Developer: Owais Iqbal
Sr. Art Director: Jayesh Seth
Associate Creative Director: Zaheen Bagasrawala


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