e&e London

This isn't about our jewellery


About the brand:
e&e is a fashionable jewellery brand that offers affordable yet exquisite handmade pieces. Their contemporary, trendy, and diverse collection allows customers to feel confident, special and sets them apart from the crowd.

Women have been told for years to 'compromise' and 'settle' in their choices, whether it's in their love life, corporate jobs, or shopping decisions. With these spec ads, our aim is to break this stigma while subtly conveying that it's time to strive for the best and be the main character of their lives by purchasing the fashionable ring collection from e&e.

This student campaign titled 'This isn't about our jewellery' was published in Spain, Turkey, and United Kingdom in April, 2024. It was created for the brand: e&e London, . This Digital, OOH Outdoor, and Print media campaign is related to the Beauty, Fashion, and Jewelry industries and contains 3 media assets. It was submitted about 2 months ago.


Concept: Aashna Sanghani
Art Director: Aashna Sanghani
Copywriter: Aashna Sanghani


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