Joma, the sports brand, as technical sponsor of the Italian Tennis Federation, presents its new textile and sports shoes collection in an emblematic place such as the Foro Italico in Rome the venue of the ATP Masters 1000 in Rome. This unique place has its central tennis court surrounded by ancient Roman statues posing as they were playing different sports including tennis.
The Romans sculptors looked at the athletes to create their art, they paid attention to the movements to replicated them in marble, making perfect every detail is what made them great. That is why we wanted to represent the new collection as if it were a work of artsince, like these, a lot of attention has been paid to the details so we can dress the Tennis Federation.
This professional campaign titled 'We dress the grandeur of tennis' was published in Spain in March, 2022. It was created for the brand: Joma, by ad agency: Joma. This Integrated medium campaign is related to the Fashion and Sports industries and contains 4 media assets. It was submitted 12 months ago by Director Creativo: Andrés.
Advertising Agency: Joma, Spain
Creative Director: Javier Alcolea, Andrés Martín Riaza
Photograph: Gabriel De La Morena
Filmmaker: Mattia Mario Galli