Adrenaline by Scalpers

Workout or Whatever

Agency: Caldas Naya


Adrenaline by Scalpers brand strategy is far away from the traditional sportswear brands communication codes. With a disruptive strategy that connects with an audience that practice sports just to feel good and have fun, Adrenaline's "Workout or Whatever" is the antithesis of concepts like "No Pain.No gain", "Nothing is Impossible" or "No Limits".

This professional campaign titled 'Workout or Whatever' was published in Spain in March, 2022. It was created for the brand: Adrenaline by Scalpers, by ad agency: Caldas Naya. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 2 years ago by Creative Director: gustavo caldas of Caldas Naya.


Advertising Agency: Caldas Naya, Barcelona, Spain
Creative Director: Gustavo Caldas
Digital Creative Strategist: Pep Jové
Art Director: Pol Vilella, David Pons
Account Director: Fabiana Casañas
Account Excecutive: Camila Caldas, Marta Saldanya
Scalpers Marketing Department: Francisco Gutiérrez, Mónica Vizcaíno, Patricia De Pablo, Marina González, Fátima Lerdo De Tejada
Production Company: Linda Miranda Producciones
Director/DOP: Juan Cruz Durán
Camera: Nicolás Clausen, Alejandro Escalas
Head Of Production: Maria Moreso
Producer: Luyba Dimitrova
Wardrobe: Rebeca Alemany
Make Up: Yolanda Blasco
Electricians: Sofía Sanz, Joan Bustos
Post-Production And Editing: Flor Sardo, Nicolás Clausen
Music: Suave You Know, Great Dane

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