Beauty Crisis


A new identity or a lost self?


In a world where beauty standards dictate norms, the pursuit of perfection often comes at a hidden cost. Our campaign sheds light on the intricate relationship between plastic surgery, mental health, and identity crises.

Plastic surgery, often hailed as a pathway to physical enhancement, can inadvertently lead to emotional distress and identity conflicts. By delving into the psychological implications of altering one's appearance, we aim to initiate a conversation that transcends the superficial

This professional campaign titled 'Beauty Crisis ' was published in Saudi Arabia in April, 2024. It was created for the brand: ideative, by ad agency: IDEATIVE. This Content and Design media campaign is related to the Health industry and contains 4 media assets. It was submitted 2 months ago.


Digital Marketing Agency: ideative
Creative Director: Hanoof Al-Zaidi
Marketing Manager: Faisal AlDrehm
Art Director: Sara Salim
Senior Copywriter: Bayan Al-Santaly


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