Description
Political decisions don’t stay at the ballot box, they move into the streets, into transportation, into safety, and into the way we live together every day.
When voting becomes automatic, so do its consequences. The same problems repeat, the same failures become normalized, and the same stories are carried forward.
In a landscape of constant frustration, the greatest risk is not only choosing wrong, but stopping questioning and thinking before deciding.
This idea, born in Peru in the context of the 2026 presidential elections, is an invitation to pause before voting, to do it with memory and intention, because the future is not random, it is a conscious decision.
This professional campaign titled 'Think twice' was published in Peru in April, 2026. It was created for the brands: Independie and Presidencia de la República, by ad agency: Independent. This Digital and Print media campaign is related to the Agency Self-Promo industry and contains 4 media assets. It was submitted about 9 hours ago.
Credits
Art Director Sr: Miguel Urbano
Copywriter Sr: Jorge Israel Flores Tarrillo