We changed the call centre script to start with, "What's your song request". Listen here: lovelanguage.fm
Description
97% of cold calls fail to convert. Absa Life built a data and lead generation campaign around it.
This professional campaign titled 'Love Language FM' was published in South Africa in April, 2026. It was created for the brand: Absa Life Insurance, by ad agency: Avatar. This Digital medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted about 2 months ago by Love DJ: DJ Mphazimalanga.
Credits
Client: Sydney Mbhele (CM SA) Group Chief Marketing & Corporate Affairs Officer Absa Group sydney.mbhele@absa.africa
Client: Thabisa Mkhwanazi Marketing Executive Absa Group thabisa.mkhwanazi@absa.africa
Client: Thembelihle Lephoko Marketing Manager Absa Life Limited thembelihle.lephoko@absa.africa
Chief Creative Officer: Veli Ngubane CCO Avatar veli@avataragency.co.za
Chief Creative Officer: Phil Ireland CCO Avatar phil@avataragency.co.za
Executive Creative Director: Mohlalefi Mabena ECD Avatar mohlalefi@avataragency.co.za
Creative Director: Sanele Ngubane CD Avatar sanelen@avataragency.co.za
Writer: Sanele Ngubane Writer Avatar sanelen@avataragency.co.za
Writer: Bongani Tau Writer Avatar bongani@avataragency.co.za
Art Director: Tebatso Mahlangu Art director Avatar Tebatso@avataragency.co.za
Editor: Tebatso Mahlangu Editor Avatar Tebatso@avataragency.co.za
Art Director: Lesego Maphutha Art director Avatar lesego@avataragency.co.za
Art Director: Kamo Morgan Asst. Art director Avatar kamo@avatargency.co.za
Art Director: Kea Sonti Asst. Art director Avatar kea@avataragency.co.za
Strategist: Mbu Shumba Strategist Avatar Mbu@avataragency.co.za
Business Unit Director: Cleo Ngcokoto BUD Cleo@avataragency.co.za
Account manager: Amanda Ngubane Account Management Avatar Amanda@avataragency.co.za
Account manager: Kagiso Sepeng Account Management Avatar KagisoS@avataragency.co.za
Media Strategist: Shonisani Masidwali Senior Media Strategist Starcom shonisani.masidwali@starcomww.com
Writer: Junior Mokoma Writer Avatar junior@avataragency.co.za
Media Strategist: Mpumelelo Mdladla Media Director Avatar mpumelelo@avataragency.co.za
