El Bawadi Halawa Spread Campaign
El Bawadi Halawa Spread turns a study break into pure pleasure.
El Bawadi Halawa Spread turns breakfast into a moment of pure pleasure.
Forced perspective and a closed-eye reaction turn this simple bite into a cinematic indulgence.
Between lectures, El Bawadi Halawa Spread turns a quick bite into pure pleasure.
The visual is executed starting with the selection of a low-angle frame and a fisheye perspective, then a simple sketch, followed by transforming the visual using AI, and finally applying retouching and color correction to align with the brand’s colors and identity.
The visual is executed starting with the selection of a low-angle frame and a fisheye perspective, then a simple sketch, followed by transforming the visual using AI, and finally applying retouching and color correction to align with the brand’s colors and identity.
A city-scale extension of the El Bawadi campaign, designed to bring the brand’s taste-led story into Cairo’s urban landscape.
These OOH mockups place El Bawadi in the heart of Cairo, turning everyday city movement into a larger-than-life brand moment.
Taking the campaign beyond the screen, these Cairo street mockups test how El Bawadi’s visual system performs at city scale with bold, real-world presence.
Built to live beyond the feed, the campaign enters Cairo’s streets as a bold outdoor presence that stops attention at scale.
A simple motion scene to test how realistic the advertising campaign feels.
Description
Speculative social-first FMCG campaign for El Bawadi Halawa Spread, built around everyday hunger moments and a signature closed-eye expression that signals pure enjoyment. The project combines low-angle fisheye hero shots, AI execution, and refined retouching to create a scroll-stopping visual system.
This student campaign titled 'El Bawadi Halawa Spread Campaign' was published in Egypt in April, 2026. It was created for the brand: El Bawadi, . This Design, Digital, and OOH Outdoor media campaign is related to the Food industry and contains 11 media assets. It was submitted 2 days ago by Senior Graphic Designer: Mohamed Aziz.
Credits
Speculative Personal Project
Art Direction, Visual Design & Retouching: Aziz
