Thousands of traffic awareness campaigns have been made, but most drivers do not learn the basics and insist on making the same mistakes as always. In this campaign, we decided to draw attention obvious and exaggerated to these themes, so that way, make them see.
This professional campaign titled 'There's none so blind as those who will not see.' was published in Brazil in May, 2022. It was created for the brand: Detran/RN, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted over 1 year ago.
Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: George Wilde, Cortez Pereira
Art Director: Cortez Pereira
Copywriter: George Wilde
Photographer: Humberto Lopes
Retoucher: Camaleão Art
3D Studio: Rox Studio