On the occasion of Mother’s Day, Shoppers Stop, India’s leading premier fashion and beauty destination, has launched its digital campaign #CoolMoms. The campaign conceptualised by Contract Advertising, a Wunderman Thompson Group company and member of the WPP network, focuses on millennial mothers and highlights how mothers inspire and encourage their children to be their true self. It elaborates on the changing narrative of a mother, as she evolves from her traditional role to adopting liberal ways to connect better with today’s generation.
The series of 3 digital films are based on multiple real-life situations that pushes the envelope in a fun way without getting into statement-making. It encapsulates the beautiful side of a relationship between a child and a mother and pays tribute to a mother for also being a friend, mentor, and guide. Whether it is accepting her child’s tattoo or joining her son in playing late night video games, it leaves the child surprised with mother’s friendly, light-hearted, and cheerful side.

This professional campaign titled '#CoolMoms' was published in India in May, 2022. It was created for the brand: Shoppers Stop, by ad agency: Wunderman Thompson Group. This Digital medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 12 days ago.


Agency: Contract Advertising


iStock Essentials

NO Drugs. People with a gesture ...

Artist: Anastasiia_New

iStock Signature


Artist: erhui1979

iStock Signature

Refueling At Gas Station - XXXXX...

Artist: PhotoTalk

iStock Essentials

Unrecognizable Girl Holding Eco ...

Artist: Prostock-Studio

iStock Essentials

Customer or woman says no or hol...

Artist: KittisakJirasittichai

iStock Signature

No thanks, you are to drunk!

Artist: skynesher

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.