Visit Hasselt

There's More to Enjoy in Hasselt

Agency: Mutant


It’s well documented in Belgium's tourist guides that the city of Hasselt offers its visitors exquisite cuisine, vibrant nightlife, high fashion boutiques and adventurous activities. But in truth, that could be said of many cities. But the city of Hasselt has something that no other city in Belgium has: namely the most attractive singles population in the country.

In a study by, Hasselt was found to have the highest population of attractive singles in all of Belgium. It is with this fact that independent creative agency Mutant took an entirely different and unconventional approach to the typical tourist brand communications, turning their back on the traditional style of imagery associated with tourism campaigns. ‘There’s More to Enjoy in Hasselt’, a multi-channel campaign for Visit Hasselt, the city’s official tourist board, caters to the needs of the dating population and points visitors to the most attractive dating pool in the county. And for those not looking for a new love, Hasselt is, fortunately, bursting with good food, inspiring museums, surprising cycling routes, stylish boutiques, and cosy bars.

The campaign runs across national TV, Print, (D)OOH, Cinema and Online from today until 2024.

This professional campaign titled 'There's More to Enjoy in Hasselt' was published in Belgium in May, 2023. It was created for the brand: Visit Hasselt, by ad agency: Mutant. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 5 media assets. It was submitted about 1 year ago by Brooks: Zoe.


Agency: Mutant
Brand: Visit Hasselt
Client: Sacha Claes, Katleen Bosmans, An Tournelle
Creative & Strategic Director: Odin Saillé
Creative: Jonas Marysse
Creative: Arno Major
Client Director: Innie Tran
Client Manager: Lina Mertens
Design Director: Frank Schouwaerts
Motion Designer: Bob Van den Audenaerde
Film Production Company: Fledge
Creative Partner: Diederik Jeangout
Managing Partner: Roeland Jeangout
Line Producer: Thomas Landeloos
Director: Reinis Spaile
DOP: Edouard Le Grelle
1st Assistant Director: Thuline De Brauwer
1st Assistant camera: Jules Koechlin
2nd Assistant camera: Steve François
Steadicam Operator: Sander Blok
Sound Sound on set: Thomas Van Baelen & Feras Daouk
Gaffer: Benoît Dericke
Best Boy: Alex Dossogne
Art Director: Javor Malehounov
Production Assistant: Anastasia Troukhina
Styling: Fiona Rombaut & Cynthia De Blander
MUA: Johanna Cool
Location Manager: Christophe Devlies
Location Assistant: Hélène Depondt
Photographer: Oriane Verstraeten
Photo Assistant: Alwin Vyvey
Image Post Production: Initials L.A.
Offline edit: Reinis Spaile
Online edit: Thijs Hasselman / In Blik
Grading: Yerlan Tanay
Sound Composer & Studio Mix: Aleksis Lurins
Casting Agency: We Want You


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