Ambi Pur Procter & Gamble

It's Eid, stay home.

Agency: Sociowash

It's Eid, stay home, stay safe, breathe happy.


Ramzan - The holiest month for Muslims all over the world, where they fast rigorously ends with the sight of the Moon's beautiful crescent.

In India, to celebrate Ramazan Eid, people go out to meet their family, friends, neighbours and pretty much everyone they know. Ramazan Eid often calls for people to flock to the street food joints to have a sumptuous meal with their loved ones, after all, it is a month-long fast that is coming to an end.

However, during the pandemic of COVID, Ambi Pur wanted to urge their consumers to celebrate Eid from home in order to stay safe and to breathe happy!

This resulted in this wonderful visualization of house windows being lit in the shape of a beautiful crescent driving home the message of staying home.

This professional campaign titled 'It's Eid, stay home.' was published in India in May, 2021. It was created for the brands: Ambi Pur and Procter & Gamble, by ad agency: Sociowash. This Digital medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 year ago by Associate Creative Director - Copy: Vinit Patil of Sociowash.


Advertising Agency: Sociowash, India.
Client: Ambi Pur, India.
Creative Director: Surbhi Allagh
Copywriter: Vinit Patil
Art Director: Mayank Sharma
Account Lead: Naomi Patel
Account Manager: Yash Anam


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