While #breastfeeding has been on the rise in Belgium, there is, unfortunately, still a huge taboo around public feeding. Elvie believes that all moms should be able to breastfeed or pump in public without fear or judgment. In comes the Elvie Breastfeeding Bench!
The first breastfeeding bench was placed ik Kortrijk during World Breastfeeding Week and was launched together with the #BreastPlaces map, to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian public to support this. One bench to prove a point, that women can actually breastfeed their kid anywhere they want.
The campaign got the attention it truly deserved and we’re undertaking future endeavors so that the most natural thing in the world will be looked at as thé most natural thing in the world. The city of Brussels already followed our lead and rolled out the #BreastPlaces map and intends to place a few breastfeeding benches across town in 2022.
This professional campaign titled 'All boobs welcome here' was published in Belgium in August, 2021. It was created for the brand: Elvie, by ad agency: WALKIE TALKIE. This Integrated medium campaign is related to the Health, Personal Accessories, and Public Interest, NGO industries and contains 3 media assets. It was submitted 10 months ago by Managing director: Andrew Vassallo of WALKIE TALKIE.
Advertising Agency: WALKIE TALKIE, Gent, Belgium
PR Manager: Rani Huttener
PR Manager: Deborah Dekrem
PR Strategy: Maureen Richard
Creative & Strategy: Valérie Bourgeois
Creative & Strategy: Andrew Vassallo
Creative & Strategy: Marie Lemaître
Production Company: We Make You Happy
Designer: Atelier Leda
Photography: Liz Dvorkina
Animation Concept & Creation: Aykan Umut