Have you ever noticed that sometimes we're not quite ourselves when we're driving? Like Mr Wheeler in Disney's "Motor Mania", a perfectly respectable person can turn into an aggressive monster in traffic. By combining the ridiculousness of the Power rangers with the kitsch of B-series movies, this offbeat campaign invites motorists not to transform into monsters when they have a heavy foot on the accelerator, to remain relaxed and zen for the well-being of everyone, but also for themselves.
This professional campaign titled 'Don't let speed change you' was published in Belgium in February, 2022. It was created for the brand: Brussels Mobility, by ad agency: VO Citizen. This Film medium campaign is related to the Automotive, Public Interest, NGO, and Transport industries and contains 1 media asset. It was submitted 9 months ago by Project manager: Michaël of VO Citizen.
Advertising Agency: VO Citizen, Brussels, Belgium
Strategy: Philippe De Wulf, Michaël Desmet
Creative Director: Laurie Lacourt
Copywriter FR: Gino Delben
Copywriter NL: Wim Demyttenaere
Art Director: Paul Biwer
Potographer: Thierry Siebrand
Directors (The Tabasco Directors): Corantin Parmentier, Basile Vuillemin
Dop: Kassim Olivier
Production Company (Disturb Studio): Emeline Fouya, Julien Fouya
Sfx: Bekim Vanbosche