Our Street

Today Danish Beer Brand Ceres launch ‘Our Street’, a TV and social campaign in celebration of their 60th Birthday.

Running across Italian TV channels and Ceres Social channels from today, the new campaign which was created by independent creative agency DUDE is the antithesis of the typical glossy beer advert. ‘Our Street’ remains true to Ceres’s underdog heritage, its anti establishment vibe and irreverent tone seen in much of the brand communication over the last 60 years. The film channels the Ceres history, and where it all began. Its 1963 introduction to the world was in the narrow streets of Genova, where revellers socialised in street bars until the early hours. It quickly became known and loved as the beer of the streets.

Sixty years on, and having established a customer base immersed in youth and street culture, full of vitality and with a zest for urban living, ‘Our Street’ encapsulates the carefree experiences, the unique gritty environment, the tears, the laughs and the friendships formed in the rough and tumble of the streets.

Shot on 16mm film with a handheld camera giving it an authentic timeless feel, the cast are real life friends, and the soundtrack is a famous Italian cover version of The Brogues’s famous song “I ain’t no Miracle Worker’ - a song which celebrates the underdog.