Our Street

Agency: Dude


Today Danish Beer Brand Ceres launch ‘Our Street’, a TV and social campaign in celebration of their 60th Birthday.

Running across Italian TV channels and Ceres Social channels from today, the new campaign which was created by independent creative agency DUDE is the antithesis of the typical glossy beer advert. ‘Our Street’ remains true to Ceres’s underdog heritage, its anti establishment vibe and irreverent tone seen in much of the brand communication over the last 60 years. The film channels the Ceres history, and where it all began. Its 1963 introduction to the world was in the narrow streets of Genova, where revellers socialised in street bars until the early hours. It quickly became known and loved as the beer of the streets.

Sixty years on, and having established a customer base immersed in youth and street culture, full of vitality and with a zest for urban living, ‘Our Street’ encapsulates the carefree experiences, the unique gritty environment, the tears, the laughs and the friendships formed in the rough and tumble of the streets.

Shot on 16mm film with a handheld camera giving it an authentic timeless feel, the cast are real life friends, and the soundtrack is a famous Italian cover version of The Brogues’s famous song “I ain’t no Miracle Worker’ - a song which celebrates the underdog.

This professional campaign titled 'Our Street' was published in Italy in May, 2023. It was created for the brand: Ceres, by ad agency: Dude. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 4 months ago by Brooks: Zoe.


Chief Creative Officer & Partner - Livio Basoli, Lorenzo Picchiotti
Group Creative Director - Selmi Bali Barissever, Chiara Monticelli
Art Director - Giovanna Mocchetti
Senior Copywriter - Cecilia Rocchetta

Strategy Director - Marco Mammino
Strategic Consultant - Federica Nanni
Senior Strategic Planner - Michelangelo Ferracane

Client Director - Elena Panza
Account Director - Silvia Ghiretti
Account Manager - Antonia Martone

Integrated Production Director - Matteo Pecorari
Senior Producer - Maria Chiara Muglia
Junior Producer - Vincenzo Perrotta
Head of Physical Production - Simone Raddi
Junior Production Coordinator - Francesca Di Donna

Post Production Director - Seba Morando
Post Producer - Miriam Ottina
Senior Film Editor - Federica Ruggeri

Director - ROGELIO
DOP - Àlvar Riu
1st AD - Marco Corti
Casting Director - Damian Cabo
Set Designer - Gabriele Cavalchi
Stylist - Alessia Fornara
Editor - Felix Bollain
Color grading - Martí Somoza
Music Consultant - Fabio Gargiulo per Bkm Production
Sound Design & Mix - Samuele Tezza

Marketing & Trade Marketing Director - Roberto Zepponi
Marketing Manager - Simonluca Scravaglieri
Brand Manager - Francesca Di Pinto
Assistant Brand Manager - Virginia Vacca

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