Let your future hold you back

Agency: Air


A new awareness campaign for the Walloon Road Safety Agency (ASWR) against alcohol and drug use behind the wheel. TA 100″ film, directed by Jef Boes and produced by Initials LA,
in which we see a man who is clearly over his head.

This professional campaign titled 'Let your future hold you back' was published in Belgium in December, 2021. It was created for the brand: AWSR, by ad agency: Air. This Film medium campaign is related to the Health and Public Interest industries and contains 1 media asset. It was submitted over 2 years ago.


Advertising Agency: Air Brussels, Brussels, Belgium
Creation: Marie Paris, John Benois, Arnaud Bailly
Production Company: Initials L.A.
Executive Producer: Sarah Theys
Director: Jef Boes
1AD: David Oeyen
DOP: Stefan van Diest
1AC: Robin Herinckx
Music composition: Peter Baert
Editor: Robin de Praetere
VFX Studio: Pandemie
Grading: Tom Mulder
Sound Studio: Raygun
Grip: CQN, Tim Roels
Gaffer: Spots Unlimited, Joost Henderickx
Camera equipment: The Movie Lot
CD: Air Creative
Council Account Manager: Laurie Parres-Albert
TV Producer: Berengere Lurquin
Set photographer: Sara Silva

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