The French Tech Pavilion along with BETC has undertaken the fine skill of transforming your tweet in much the same way as we French do with our wines--Turn them into "Grand crus", in The Tweet Cellar.
Tag your tweets with #TweetCellar, and after a ripe interval, your tweet will be returned, transformed, to a delectable, sumptuous Tweet.
This professional campaign titled 'The Tweet Cellar' was published in France in March, 2014. It was created for the brand: SXSW, by ad agency: BETC. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 9 years ago.
For instance: "Having a blast at SXSW #yolo #tweetcellar" could be transformed into "Such a delight to partake in the SXSW festival #carpediem »
Advertising Agency: BETC Start Up Lab, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Alexandre Saad
Copywriters: Cyrielle Debrun, Fanny Molins, Guillaume Audi, Rohan Fernandes
Additional credits: Clarisse Lacarrau, Antoine Clemenceau, Maria Galleriu