Description
To announce Paraguay’s return to a World Cup after 15 years, ueno Bank, the official sponsor of the Paraguayan national football team, launches a film where Paraguay’s comeback is told as a nightmare — a dramatization from the perspective of countries that faced tough matches against Paraguay in past World Cups.
The film was created to highlight that all World Cup matches will be broadcast by GEN Media.
This professional campaign titled 'The team everyone fears.' was published in Paraguay in September, 2025. It was created for the brands: APF and ueno bank, by ad agencies: 23 sports and Oniria\TBWA. This Film medium campaign is related to the Finance, Media, and Sports industries and contains 6 media assets. It was submitted 3 months ago.
Credits
Agencia : Oniria\TBWA y 23 Sports
Dirección General Creativa : Camilo Guanes
Dirección Creativa : Manuel Rolón, Marcelo Rodriguez
Equipo Creativo: Abel Lesme, Pablo Blaya, Gabriel Silva,
Dirección de Cuentas : Ana Guanes, Ivana Croskey, Daniela Uriarte
Dirección de Arte : Santiago Valdez, Natha Pera, Fernando Martinez
Project Manager : Sol Guerrero, Maria José Ayala, Paola Avila
Dirección digital: Alex Ayala
Production Company: The Lab
Director: Juanma Rojas
Edición: Maiu Fernandez
CGI : Tucan Studio
Post Producction: Abel Medina
