The water crisis is part of the world agenda in search of sustainability. It is a problem that goes beyond a region, to the point that guaranteeing the availability of this vital resource is one of the Sustainable Development Goals for the 2030 Agenda.
Paraguay is located at the heart of South America, a natural treasure that travels the world. It is one of the largest freshwater reserves on the planet. So that, Oniria\TBWA and the H 2 O Sounds of Water Orchestra understood that their awareness message should reach every corner of the world.
To achieve that goal, they devised a very special sound: the Water Harp, an instrument that works with water from the largest rivers in the country, achieving a musical call that gives voice to water so that the world can listen carefully and pay attention to what this vital resource has to tell us.
This professional campaign titled 'Listen to the Water' was published in Paraguay in January, 2022. It was created for the brand: H 2 O Sounds of Water Orchestra, by ad agency: Oniria\TBWA. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 11 months ago.
Advertising Agency: Oniria\TBWA