When You Open the Door, Security Should Be Waiting

Instead of running a conventional media campaign, we crafted a simple but thought-provoking experience. We designed a security-style wristband in Wiser’s brand color (orange) and attached it to the driver's door handles of parked cars. When drivers returned, they found an unexpected item, complete with a message, the brand’s security-driven slogan, and a QR code linking to a landing page. The concept: with Wiser, your car’s safety is guaranteed, so much so that intruders are already considered “caught.”