Activation Video
Description
Karangahape Returns.
Exchange receipts from the Road for rewards from the RoadReceipts from money spent on New Zealand’s K Road become cold hard currency in the world’s first loyalty scheme for a neighbourhood. A new ad campaign-come-economic-tourism experiment-come-museum opens its doors today on New Zealand’s infamous Karangahape Road.More experimental art project than advertising. We turned the receipt into currency: a loyalty programme that drives spending, invites mischief, and builds a world only K Road could handle.
Each of the priceless artefacts sold in the store - many one off historic items - are an ode to the rich history of the road, as well as its contemporary reality. Karangahape Road was voted one of the world’s coolest streets by Time Out and has long been known as New Zealand’s unofficial red-light district. But in recent years it’s lacked the foot traffic of days gone by. This new campaign aims to be a shot in the arm to this problem.
This professional campaign titled 'Karangahape Returns' was published in New Zealand in September, 2025. It was created for the brand: Karangahape Road Business Association, by ad agency: Motion Sickness. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Hospitality, Tourism and Travel and Tourism industries and contains 11 media assets. It was submitted 3 months ago.
Credits
Agency: Motion Sickness
Executive Creative Director: Sam Stuchbury
Senior Art Director: Hamish Steptoe
Creative: Freddy Riddiford
Account Manager: Alexandra Clark
Media Planner: Ella Liddell
Production: Motion Sickness
Head of Production: Joseph McAlpine
Producer: Morgan Leary
Production Designer: Joseph Leary
Stills Photographer: Kayle Lawson
Videographer: Ned Pound
Construction Manager: Samuel Montgomery
Retoucher: Denny Monk
Publicity: Leni Ma’ia’i & Finn Hogan – Dig PR Client: Karangahape Business Association
Jamey Holloway – General Manager
France Hémon – Marketing & Communications Director
