Pilsen Paraguay

The Pilsen Extra Moustache

Agency: Grey Argentina


According to different studies*, at least 1.2 million litres of beer are wasted every year as they get trapped on facial hair, with about 0.56 millilitres getting stuck in the beard per sip. To tackle the issue and save the beer, Pilsen Extra, the AB InBev beer of “pure malt with the perfect level of creaminess”, has created a new moustache style which made the front page of magazines in LATAM.
The beer brewer, along with creative studio Grey Argentina, teamed up with the finest barbers to fashion a special facial hairstyle that leaves clear a very specific area of the upper lip where beer drops tend to accumulate.

This professional campaign titled 'The Pilsen Extra Moustache' was published in Paraguay in April, 2022. It was created for the brand: Pilsen Paraguay, by ad agency: Grey Argentina. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 years ago.


Creative Studio: Grey Argentina
CEO: Denise Orman
President: Diego Medvedocky
Chief Creative Officer: Hernán Kritzer, Alejandro Devoto
ECDs: Gonzalo Fernández, Juan Ure
Creative Directors: Emiliano Cortez, Alejandro Rattenbach
Head of Art: Diego Urbano
Art Directors: Victor Opazo, Leandro Mingrone
Copywriters: Agustín Rodriguez, Juan Carnelos
VP Client Services: Agustín Castellanos
Group Business Director: Valeria Cerda
Business Leader: Romina Dono
Head of Strategy: Romina Perrone
Agency Head of Production: Pablo Molina
Agency Producer: Maximiliano Ibarra
Production Company: Guaraní Films
Directors: Juanma Montero, Matias Sasias
CEO: Gustavo Vera Hernaez
International Executive Producer: José Luis Cabruja
Executive Producer: Lara Pombo
Head of Production: Noelia Romero
Assistant Director: Bruno Rubiani
Cinematographer: Diego De Garay, Nicolás Nagy
Art Director: Liza Rubiani
Customs: Lia González
Postproduction: Maxi Daenz
Postproduction Coordinator: Gustavo Vera
Sound Postproduction: Suena Polenta by Fede Amaya y Matías Berdiales
Music: Suena Polenta by Fede Amaya y Matías Berdiales
Color: Lutbox Post by Ken Cabello
Photographer and retouching: Javier Valdez
Equipments: Lemon Cine
Anamorphic Lenses: Cabruja Films
Pilsen Approval: Guillermo Martinez, Bruno Yuli, Cecilia Rojas, Hyrum Espinola, Amhed Buzarquis, Lucas Cabrera


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