Bye Bye Bicycle

The Spotify Parenthesis

Agency: Milk


Indie sensation Bye Bye Bicycle wanted to announce their return to the music scene in style. So they renamed all their old stuff by adding a parenthesis to their song- and album titles announcing their comeback on Spotify. Turning their old and beloved songs into ads for the new EP.

This professional campaign titled 'The Spotify Parenthesis' was published in Sweden in November, 2020. It was created for the brand: Bye Bye Bicycle, by ad agency: Milk. This Digital medium campaign is related to the Music industry and contains 1 media asset. It was submitted over 3 years ago by Copywriter: Anders Malm of Milk.


Advertising Agency: Milk, Gothenburg, Sweden
Copywriter: Anders Malm
Art Director: Niklas Olovsson
Copywriter: Anders Holmström
Art Director: Andreas Bergendahl
Designer: Fanny Öhlund
Project Manager: Gabriella Moberg


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