The Sound of Pride
Description
The pride flag, the universal symbol created to represent the LGBTQIA+ community in the world, is now even more inclusive, because even those who cannot see the rainbow can hear it. An initiative by TBWA\Italy for Milan Pride.Through a scientific process that "captures" the frequencies of colors and transforms them into a piece of music. To extract the frequencies from the colors of the flag scientist and researcher Daniele Gullà - quantum biophysicist - was involved, and used a multispectral camera to translate the acoustic frequencies normally inaudible from the colours, into a sound signal. The frequencies extracted from the 6 colors of the flag were then decoded and sonified by Alessandro Branca and Serena Menarini and The Milan Symphony Orchestra, has chosen to donate the 'classical' component of the piece, entrusted to the interpretation of stringed instruments.
This professional campaign titled 'The Sound of Pride ' was published in Italy in June, 2024. It was created for the brand: Milano Pride, by ad agency: TBWA Italy. This Audio and Digital media campaign is related to the Other and Public Interest industries and contains 2 media assets. It was submitted over 1 year ago.
Credits
CREDITS
Agenzia: TBWA\ Italia
CCO: Mirco Pagano
Creative Directors: Vittoria Apicella, Frank Guarini
Creative Supervisor: Stefano Lombardi
Senior Art Director: Martina Mannocchi
Art Directors: Luca Attanasio, Emma De Sio Naebo
Copywriter: Adriana Pistolese
Chief Strategy Officer: Michel Arpini
Senior cultural strategist: Francesca Corbia
Digital Director: Fabio Allemagna
Social Media Director: Gaia D’Aguanno
Junior Social Media Specialist: Beatrice Barucci
Creative Executive Producer & Project Manager: Cristina Mazzocca
Onfield Producer: Fabio Bellifemmine
Authors
Music production company: Human Touch Music
Co-founder: Alessandro Branca
Co-founder: Serena Menarini
Video Production
CDP: ROSSOFILM
Producer: Marco Malfi Chindemi
Regia: Tommaso Pasi
Aiuto regia: Giovanni Battista Bacilieri
Fake Out of Home e Sound Logo
Production & digital factory: SincMachine
Creative production studio: Sincromie
VFX: Pomona
Video Projections
Studio: Kanaka Studio
Artist: Andrea Maioli
Post Audio
Audio Post & Production: The Log
Executive producer: Roberto Grassi
Voice Talent: Ilaria Egitto
